Serbian marketing industry sees 48.2 bln euro revenues

Operating revenues of the Serbian marketing industry totalled 48.2 bln dinars in 2018 while net profits stood at 2.5 bln dinars, according to the results of a Marketing Network survey.

12 Decembar 2019 16:23

BELGRADE - Operating revenues of the Serbian marketing industry totalled 48.2 bln dinars in 2018 while net profits stood at 2.5 bln dinars, according to the results of a Marketing Network survey.

Compared to 2017, operating revenues rose by 8.23 pct, while net profits were up by 2.14 pct, said an analysis of the results, which notes that the Serbian marketing communications market continues to grow on all financial parameters.

Digital marketing agencies and PR agencies saw the highest revenue increases, with 22.4 pct and 18.3 pct growth, respectively.

In 2018, a group of 125 market communications agencies had a 25.8 pct market share and generated total revenues of nearly 12.5 bln dinars, while seeing a decline of net profits of slightly over 107 pct.

(1 euro = 117.5 dinars)

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