With 4,531,000 passengers carried, Air Serbia breaks record set by former JAT

BELGRADE,- On December 28, Air Serbia achieved a historic success, breaking a record set in 1987 by the former airline JAT with 4,531,000 passengers carried, once again confirming its position as the fastest-growing airline in the region, Air Serbia announced this week.

"This result is particularly significant considering that JAT at the time operated in a much larger market. After nearly four decades, Air Serbia, as the successor of this company, proudly writes a new chapter in the history of Serbian aviation, based on long-term vision and sustainable development," it said in a statement.

"During this year, Air Serbia recorded the highest traffic volume since its establishment, thanks to the continuous expansion of its destination network, increased flight frequencies, and constant improvement of service quality. The record results achieved reflect strong passenger demand and growing trust in the Air Serbia brand. The company will continue to optimise its capacity with the aim of providing passengers with even greater comfort and convenience during travel. We are working intensively on personalising the passenger experience and transforming traditional service into a modern, digitally supported, and customer-oriented offering. By combining tradition, innovation, and technology, we are introducing our own loyalty programme for the first time, which will allow members to enjoy enhanced benefits and earn points even when they do not fly. Breaking the record in passenger numbers represents a strong confirmation of the correctness of Air Serbia’s strategic direction - investment in fleet, technology, and people, with a constant commitment to service quality. The national airline will continue to actively shape the future of travel, where speed, simplicity, and an excellent passenger experience are key indicators of success,” said Air Serbia CEO Jiri Marek.

"Air Serbia’s successes are the result of a clear vision and strategic development of the Company. This year, the destination network was further bolstered with the launch of six new routes, among which Shanghai stands out as a new long-haul destination. For 2026, the launch of six new routes is planned - Santorini, Baku, Toronto, Seville, Tenerife, and Tromso - which will offer passengers authentic experiences and the opportunity to explore the world in a unique way. In the coming year, flight frequencies are also planned to increase on nearly 20 existing routes, including Athens, Bari, Florence, Istanbul, Lisbon, Madrid, Milan, Nice, Thessaloniki, and Tbilisi, offering passengers greater flexibility in planning their travels," the company also said.