Synergy 19 conference opens in Belgrade

Synergy 19, a three-day conference on digital transformation and information and communication technologies and their application in companies across southeastern Europe, kicked off in Belgrade Wednesday.

16 Oktobar 2019 20:10

BELGRADE - Synergy 19, a three-day conference on digital transformation and information and communication technologies and their application in companies across southeastern Europe, kicked off in Belgrade Wednesday.

Synergy conferences have been hosted by Microsoft since 2000.

Microsoft Serbia CEO Zeljko Vujinovic said Synergy had long ceased to be just an IT conference and that it was a place to discuss the future of doing business, the future of the economy and the future of society as a whole.

"New technologies are the drivers of transformation and they are crucial in development of a modern digital life and work environment while being a pillar of support for the development of the country and all economic sectors," Vujinovic said at the opening of the conference.

Serbia is on par with developed nations in terms of application of digital technologies, he said, adding that use of artificial intelligence was no longer just a vision and that several such projects were underway in Serbia.

"Also, cloud technology lives with us today, it is in our environment," he said.

Synergy 19 will focus on artificial intelligence, cloud technology and innovative entrepreneurship.


Photo: Tanjug/B. Stekic



top of page